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The cannabis industry is booming, and digital marketing is a must if you want to stay ahead. But with online advertising comes a serious risk—fraud. Fake clicks, bot traffic, and shady engagement tactics can drain your marketing budget and skew your campaign data before you even realize what’s happening. That’s where AI-powered fraud detection steps … Read more
The cannabis industry is evolving fast, and if you’re not leveraging AI, you’re already behind. AI chatbots and automation are completely reshaping how dispensaries and cannabis brands interact with customers—making service faster, smoother, and more efficient than ever. What Are AI Chatbots? Think of AI chatbots as your always-on, never-needs-a-break budtender. These virtual assistants can … Read more
The cannabis industry is growing at a rapid pace, with legal sales projected to surpass $50 billion by 2027. However, marketing cannabis products online comes with unique challenges, including advertising restrictions, compliance issues, and platform bans. So, how do you turn clicks into customers in such a highly regulated market? The answer lies in strategic … Read more
In the ever-growing cannabis industry, standing out among competitors requires strategic marketing. As businesses navigate the complexities of cannabis regulations and customer behaviors, a crucial decision must be made: Should your cannabis brand focus on local or national marketing strategies? This blog will dive into the pros and cons of each approach, factors to consider, … Read more
In the highly competitive and rapidly growing cannabis industry, standing out in the marketplace can be a daunting task. With more businesses entering the sector, the challenge for cannabis brands is not just attracting attention, but also creating campaigns that leave a lasting impact on consumers. In this blog, we will explore strategies and creative … Read more
The cannabis industry has rapidly grown, with more states legalizing its use for medicinal and recreational purposes. As cannabis businesses flourish, marketing has become a crucial element in reaching potential customers. One of the most popular digital marketing tools is Google Ads, which allows businesses to target customers through paid search engine advertisements. However, advertising … Read more
The cannabis industry is evolving rapidly, with new technologies reshaping every facet of business. As we look toward 2025, one of the most transformative forces in cannabis marketing will undoubtedly be Artificial Intelligence (AI) and automation. These technologies have already begun to infiltrate various marketing strategies, and their impact on the cannabis sector will only … Read more
The cannabis industry is growing quickly. Some states are legalizing cannabis for both medical and recreational use. This growth means more dispensaries are opening, leading to increased competition. For that, dispensaries need to adopt new marketing strategies. They are turning to emerging technologies that can help them connect with customers effectively. In this blog, we … Read more
In an increasingly digital world, the importance of video marketing for businesses cannot be overstated. This is especially true for cannabis brands, which face unique challenges due to the complex regulatory landscape surrounding cannabis advertising. With social media platforms imposing strict guidelines on cannabis-related content, brands must find creative ways to engage their audience and … Read more
As cannabis continues to gain acceptance and grow in popularity, the cannabis industry is evolving at an incredible pace. In 2025, we can expect to see several new trends and shifts in cannabis marketing that could shape the future of the industry. Here’s a closer look at some of the key marketing trends for cannabis … Read more