Cannabis Business Technology

Running a cannabis dispensary isn’t easy. Between managing compliance, engaging customers, tracking sales, and promoting products, marketing often feels like a never-ending task. For many dispensary owners and marketers, that means spending hours each week on repetitive, time-consuming tasks—hours that could be better spent focusing on strategy, customer experience, or simply running the business. But … Read more

Introduction: Why Reviews Are Everything in Cannabis In cannabis marketing, trust is currency. Customers want to know that the dispensary they’re visiting has quality products, knowledgeable staff, and a reliable shopping experience. Before walking through your doors—or even clicking “order now”—most shoppers check online reviews. Positive reviews act as digital word-of-mouth, guiding new customers straight … Read more

Introduction: Why Menus Matter in Cannabis Walk into a dispensary in Atlantic City, NJ, and the first thing that greets you isn’t always the budtender. It’s the menu. Bright digital displays, sleek printed boards, or scrolling online lists—all competing for your attention. For cannabis brands and dispensaries, the menu is the gateway to sales. It’s … Read more

Introduction: Talking to Tech Instead of Typing A decade ago, the idea of asking your phone where to buy cannabis would’ve sounded absurd. Today, in places like Atlantic City, NJ, it’s becoming the norm. Shoppers no longer have to type “dispensary near me” into Google—they simply say: “Alexa, where’s the closest cannabis store?” “Hey Siri, … Read more

Introduction: Why Segmentation Matters in Cannabis Marketing Not all cannabis buyers are the same. Some walk into a dispensary looking for a fun weekend experience, while others arrive seeking long-term relief from chronic pain, insomnia, or anxiety. The motivations, budgets, and buying journeys of these groups are completely different. For cannabis businesses, treating all customers … Read more

The cannabis industry is evolving fast. New dispensaries, delivery services, and online marketplaces are competing daily for customer attention. But with so many options available, how do you know when someone is not just browsing—but actually ready to buy? That’s where high-intent signals come in. These are the digital breadcrumbs customers leave behind that show … Read more

Introduction: The Email Marketing Challenge in Cannabis Email marketing is one of the most effective digital tools available to cannabis businesses. With strict advertising regulations on Google, Meta, and other platforms, email is one of the few direct lines dispensaries and cannabis brands have to their customers. But there’s a catch: not every email gets … Read more

In cannabis marketing, the big picture often gets the spotlight—statewide legalization updates, multi-state operator strategies, or national ad restrictions. But the real game-changer for many dispensaries and cannabis brands isn’t broad reach. It’s hyperlocal marketing—targeting customers who live, work, or hang out within just a few miles of your store. Now, combine that hyperlocal focus … Read more

In the fast-changing world of cannabis marketing, timing is everything. Customers don’t just wake up and say, “I’ll buy cannabis today” without some sort of trigger. Instead, they go through tiny decision-making windows—what Google famously calls micro-moments. These are the split seconds when a person reaches for their phone, searches for information, compares products, or … Read more