Introduction In the rapidly evolving digital landscape, cannabis dispensaries face unique challenges in establishing a robust online presence. With stringent advertising restrictions and a competitive market, Search Engine Optimization (SEO) becomes a vital strategy for visibility and customer acquisition. Artificial Intelligence (AI) has emerged as a game-changer in this arena, offering innovative tools that enhance…
In the competitive and highly regulated world of cannabis retail, dispensaries are turning to advanced technology to stay ahead. Among the most powerful tools available today is Artificial Intelligence (AI), which offers the ability to transform everyday dispensary data—like sales transactions and customer behaviors—into profitable marketing strategies. This blog explores how dispensaries can unlock the…
Introduction to the Cannabis Industry The cannabis industry has evolved from a niche sector into a multibillion-dollar global enterprise. As more countries and states continue to legalize cannabis for medical and recreational purposes, the market is experiencing rapid growth and unprecedented innovation. Entrepreneurs, investors, and service providers are entering the space in increasing numbers, making…
Marketing cannabis isn’t your average gig. With more states going green and competition heating up, there’s a lot of green to be made—but only if you can navigate the chaos. Between platform bans, tight advertising rules, and a patchwork of state-by-state regulations, cannabis brands don’t get to just throw up a Facebook ad and watch…
Truth is, marketing in this space isn’t easy—it’s complex, competitive, and constantly evolving. Between ever-shifting rules, tight budgets, and a crowded market, every dollar has to work extra hard. So how do you decide where to spend your marketing budget? Is it time to double down on traditional strategies, or embrace the AI tools changing…
If you’re in the cannabis business in New Jersey, you’ve probably already realized—advertising here ain’t exactly a free-for-all. While the Garden State has opened its doors to adult-use cannabis, it’s kept a pretty tight grip on how businesses are allowed to promote themselves. And that’s not a bad thing… as long as you know the…
Learn to Navigate Ad Compliance While Using AI to Write High-Performing Ad Copy Introduction Marketing cannabis isn’t just about being creative—it’s about walking a tightrope between attention-grabbing copy and strict legal compliance. Dispensary owners and cannabis marketers face unique challenges that most industries don’t: platform restrictions, evolving regulations, and audience sensitivity. But here’s the good…
Introduction As cannabis legalization expands across the U.S. and beyond, the market continues to explode with opportunity—and competition. Traditional advertising avenues like Google and Meta remain largely closed to cannabis businesses due to strict policies and federal regulations. As a result, brands are turning to micro-influencers as an authentic, grassroots alternative to paid ads. But…
How machine learning helps track behavior, predict trends, and personalize outreach Understanding your customer used to be simple—you’d shake hands, ask questions, and read the room. But in today’s digital landscape, your audience is spread across email lists, text campaigns, loyalty apps, and Instagram comments. Reading the room? More like reading thousands of data points….
At Highly Marketable, we’ve always believed in working smarter, not harder—and when it comes to cannabis marketing, nothing proves that more than AI-powered video creation. If you’re still spending hours (or weeks) scripting, editing, and animating videos for your dispensary, it’s time to meet your new content dream team: artificial intelligence. Today’s video marketing game…