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Learn to Navigate Ad Compliance While Using AI to Write High-Performing Ad Copy Introduction Marketing cannabis isn’t just about being creative—it’s about walking a tightrope between attention-grabbing copy and strict legal compliance. Dispensary owners and cannabis marketers face unique challenges that most industries don’t: platform restrictions, evolving regulations, and audience sensitivity. But here’s the good … Read more
Introduction As cannabis legalization expands across the U.S. and beyond, the market continues to explode with opportunity—and competition. Traditional advertising avenues like Google and Meta remain largely closed to cannabis businesses due to strict policies and federal regulations. As a result, brands are turning to micro-influencers as an authentic, grassroots alternative to paid ads. But … Read more
How machine learning helps track behavior, predict trends, and personalize outreach Understanding your customer used to be simple—you’d shake hands, ask questions, and read the room. But in today’s digital landscape, your audience is spread across email lists, text campaigns, loyalty apps, and Instagram comments. Reading the room? More like reading thousands of data points. … Read more
At Highly Marketable, we’ve always believed in working smarter, not harder—and when it comes to cannabis marketing, nothing proves that more than AI-powered video creation. If you’re still spending hours (or weeks) scripting, editing, and animating videos for your dispensary, it’s time to meet your new content dream team: artificial intelligence. Today’s video marketing game … Read more
The cannabis industry is growing fast, and businesses that aren’t leveraging AI-powered marketing tools are falling behind. AI is changing the game—helping brands streamline operations, improve customer experiences, and maximize ROI through automation and data-driven insights. From predictive analytics to content creation, AI allows cannabis businesses to market smarter, not harder. Below are the top … Read more
The cannabis industry is evolving fast, and digital marketing is no exception. With more dispensaries and cannabis brands shifting online, ranking high in search results is no longer optional—it’s essential. But with increased competition, traditional SEO strategies alone aren’t enough. Enter AI-powered SEO. Artificial Intelligence is reshaping how cannabis businesses approach search engine optimization, automating … Read more
The cannabis industry is more competitive than ever, and if your dispensary isn’t using AI-powered tools to enhance customer loyalty, you’re leaving revenue on the table. Loyalty and rewards programs are essential for driving repeat business, but without the right strategy, they can become ineffective and costly. That’s where AI-driven loyalty solutions come in—helping dispensaries … Read more
Standing Out in a Crowded Market The cannabis industry is booming, and with more brands fighting for attention, a generic marketing approach just won’t cut it. Customers expect personalized experiences, and if your dispensary or cannabis brand isn’t delivering, you’re losing them to competitors. That’s where AI-powered personalized marketing comes in. By leveraging artificial intelligence, … Read more
In today’s digital world, if your dispensary isn’t showing up in local searches, you’re losing business—plain and simple. Google My Business (GMB) and local SEO are essential for attracting nearby customers, but manually managing these efforts can be time-consuming and inefficient. That’s where AI-powered optimization comes in. By integrating artificial intelligence into your dispensary’s GMB … Read more
The cannabis industry is booming, and digital marketing is a must if you want to stay ahead. But with online advertising comes a serious risk—fraud. Fake clicks, bot traffic, and shady engagement tactics can drain your marketing budget and skew your campaign data before you even realize what’s happening. That’s where AI-powered fraud detection steps … Read more