Your Brand Identity, Built to Stand Out
Look Legit. Feel Aligned. Be Unforgettable.
Your brand isn’t just your logo—it’s your vibe, your voice, your first impression, and your lasting impact. In the cannabis space, where competition is thick and rules are tight, your brand identity isn’t a luxury—it’s survival.
At Highly Marketable, we build cannabis brands from the ground up—or rework what’s already there to help you show up consistently, confidently, and with a presence that actually connects.
Whether you’re launching a new dispensary, developing a product line, or refreshing an existing cannabis brand—we’ll help you create an identity that looks good and performs in the real world.
All the Pieces That Make a Brand Feel Right
We don’t just make things pretty—we craft strategic visual and verbal identities that set you apart, speak to your audience, and stay true to your values.
Logo Design & Brand Marks
We design primary logos, secondary marks, and icon variations that are modern, versatile, and built to last. From storefronts to Instagram profiles, your logo will always hit right.
Color Palette & Typography
We select brand colors and typefaces that reflect your personality and work seamlessly across digital, print, and product packaging—bold, earthy, minimal, loud… whatever your vibe is, we’ll define it.
Brand Voice & Messaging Guidelines
How does your brand talk? What do you stand for? We’ll help you define a clear, consistent tone of voice—along with taglines, key phrases, and brand messaging to guide your team across platforms.
Mood Boards & Visual Direction
Before we design, we align. We create mood boards and visual direction decks that reflect the aesthetic, tone, and emotion of your brand—so everything we create stays on track.
Packaging, Print & Merch Concepts
Need to bring your brand to life beyond the screen? We offer design direction and concept mockups for everything from packaging to staff uniforms to store signage.
Full Brand Guidelines Document
You’ll walk away with a polished brand book covering logo usage, colors, fonts, tone of voice, do’s and don’ts, and more. It's a playbook your team (or future designers) can actually use.
Your Brand Isn’t Just a Look. It’s a Strategy.
In a heavily regulated industry, you can’t always rely on ads to do the talking. Your brand has to work harder—on shelves, on social, in-store, and everywhere in between.
A strong identity builds trust. It makes you memorable. And it helps you stand out in a sea of sameness.
Cannabis customers are more brand-aware than ever. Whether you're trying to feel boutique, legacy, premium, or playful—your identity is the customer experience. We make sure it’s saying the right things.
Here’s How We Go From Nothing to a Fully Branded Business
Discovery & Brand Strategy Session
We start by digging into your vision, goals, audience, values, and competition. This isn’t a quick logo questionnaire—it’s a deep-dive strategy session to define your foundation.
Concept Development & Direction
Next, we translate strategy into direction. Mood boards, sample palettes, logo concepts, voice development—it all comes together to shape your brand’s core vibe.
Design, Voice & Identity Buildout
This is where things come to life. We refine logo designs, finalize colors and fonts, define your brand voice, and build the assets that tie it all together visually and verbally.
Brand Guidelines & Launch Support
Once your identity is locked, we deliver a complete brand guide, design files, and (if needed) rollout support for launch, website design, signage, and more.
The Right Identity Changes Everything—Let’s Get to Work
If you’re ready to go from scattered to solid—or build something bold from the ground up—we’ll help you create a cannabis brand identity that feels aligned, consistent, and unforgettable.