Introduction to the Cannabis Industry The cannabis industry has evolved from a niche sector into a multibillion-dollar global enterprise. As more countries and states continue to legalize cannabis for medical and recreational purposes, the market is experiencing rapid growth and unprecedented innovation. Entrepreneurs, investors, and service providers are entering the space in increasing numbers, making…
Marketing cannabis isn’t your average gig. With more states going green and competition heating up, there’s a lot of green to be made—but only if you can navigate the chaos. Between platform bans, tight advertising rules, and a patchwork of state-by-state regulations, cannabis brands don’t get to just throw up a Facebook ad and watch…
Truth is, marketing in this space isn’t easy—it’s complex, competitive, and constantly evolving. Between ever-shifting rules, tight budgets, and a crowded market, every dollar has to work extra hard. So how do you decide where to spend your marketing budget? Is it time to double down on traditional strategies, or embrace the AI tools changing…
If you’re in the cannabis business in New Jersey, you’ve probably already realized—advertising here ain’t exactly a free-for-all. While the Garden State has opened its doors to adult-use cannabis, it’s kept a pretty tight grip on how businesses are allowed to promote themselves. And that’s not a bad thing… as long as you know the…
Learn to Navigate Ad Compliance While Using AI to Write High-Performing Ad Copy Introduction Marketing cannabis isn’t just about being creative—it’s about walking a tightrope between attention-grabbing copy and strict legal compliance. Dispensary owners and cannabis marketers face unique challenges that most industries don’t: platform restrictions, evolving regulations, and audience sensitivity. But here’s the good…
Introduction As cannabis legalization expands across the U.S. and beyond, the market continues to explode with opportunity—and competition. Traditional advertising avenues like Google and Meta remain largely closed to cannabis businesses due to strict policies and federal regulations. As a result, brands are turning to micro-influencers as an authentic, grassroots alternative to paid ads. But…
How machine learning helps track behavior, predict trends, and personalize outreach Understanding your customer used to be simple—you’d shake hands, ask questions, and read the room. But in today’s digital landscape, your audience is spread across email lists, text campaigns, loyalty apps, and Instagram comments. Reading the room? More like reading thousands of data points….
At Highly Marketable, we’ve always believed in working smarter, not harder—and when it comes to cannabis marketing, nothing proves that more than AI-powered video creation. If you’re still spending hours (or weeks) scripting, editing, and animating videos for your dispensary, it’s time to meet your new content dream team: artificial intelligence. Today’s video marketing game…
The cannabis industry is growing fast, and businesses that aren’t leveraging AI-powered marketing tools are falling behind. AI is changing the game—helping brands streamline operations, improve customer experiences, and maximize ROI through automation and data-driven insights. From predictive analytics to content creation, AI allows cannabis businesses to market smarter, not harder. Below are the top…
The cannabis industry is evolving fast, and digital marketing is no exception. With more dispensaries and cannabis brands shifting online, ranking high in search results is no longer optional—it’s essential. But with increased competition, traditional SEO strategies alone aren’t enough. Enter AI-powered SEO. Artificial Intelligence is reshaping how cannabis businesses approach search engine optimization, automating…